Why Your Brain Gets Hooked on Live Streams (And Why It Feels So Different From Watching a YouTube Video)
There's a reason you can't look away from a live stream even when nothing particularly dramatic is happening. Science has a lot to say about why real-time content hits different — and it goes way deeper than just FOMO. We dug into the psychology and neuroscience behind live streaming to find out what's really going on in your head.